Here at Charles Rose Wines we’ve talked before about avoiding cheap supermarket wine if you’d like to enjoy a good quality wine experience.
Well, according to the The UK Wine Market Landscape 2014, published by Wine Intelligence, 2014 sets new records both for consumers spending more on their wine, and for spending less.
The percentage of people willing to spend more than £8 a bottle to drink a home for a special occasion has increased to 40% in 2014, up from 29% in 2013.
In the same period, the percentage of people spending less than £4 a bottle has fallen to 9% in 2014, down from 14% in 2013. This is the first time that figure has fallen below 10% since Wine Intelligence started gathering this data in 2003.
Wine Intelligence reports that these spending trends are making two distinct wine markets in the UK; one for those seeking extreme discounts and another for those seeking a high quality experience. We know which market we fall into!
As far as we are concerned this is great news. Whatever you can afford to spend on wine, you are definitely better off buying a good product less often, and enjoying it, than buying a poor product more often.
Full story in Drinks International.