Prosecco, the Italian cousin to France’s champagne, has quickly been gaining in popularity in the UK, but are you enjoying the real thing? Not if your prosecco is served on tap apparently.
Last year global sales of Prosecco overtook Champagne for the first time. In the UK, Prosecco achieved a 74.6% uplift in sales in the year to 20th July 2014 according to Kantar Worldpanel. There was similar staggering double-digit growth in 2013 with an increase in sales of £70 million.
Such is the staggering popularity of this sparkling gem that many eateries and pubs in the UK have started to sell it on tap. The advantage being a super sparkly glass of fizz without having to order a full bottle. However, according to EU Regulations, Prosecco must be produced in the Conegliano-Valdobbiadene area of north-east Italy (just as champagne must come from the Champagne region of France) and must be marketed exclusively in traditional glass bottles. So if it arrives on tap, it is not Prosecco.
The trend of pubs selling Prosecco from barrels so alarmed Italian producers that they contacted the Food Standards Agency asking them to stop the sale of prosecco on tap. The Food Standards Agency has confirmed that it is not an acceptable practice to sell prosecco in this way. As such, it is perfectly permissible to serve Italian sparkling wine on tap, but it cannot be called Prosecco.
So if you simply want a glass of Italian sparkling wine, by all means order from the tap, but if you want the real thing, buy a bottle!